How People of Lava erupted in the blogosphere

Publicerad 2010-04-22, 12:00 av Friends Agenda

Our good friends at the Swedish TV-manufacturer People of Lava became the talk of the global village when they beat Google and Sony by unveiling the world’s first Android ready TV set.

In one single coordinated and highly targeted communication effort the launch of the new Scandinavia Android TV set dominated global technology news the weeks after the Easter holidays.

So far we are looking at some 300 news articles in about 50 languages, just over a few thousand blog posts and zillions of tweets on twitter. And the count is still on.

Swedish trade newsletter Veckans Brief (The Weekly Brief) picked up on the volcanic success of the Lava people, quoting it to be news “spreading like wildfire” on international technology blogs and news services.

The People of Lava head of marketing, Mr. Martin Ljunggren, told The Weekly Brief that traffic on the company website “doubled by the thousands” and that the company has received a “significant push in building its global distribution”.

We love these guys and their passion for transforming your good old TV set into an interactive Window to the World. Besides being state of the art in technology, the People of Lava sets make extremely beautiful pieces of furniture.
Stay tuned for more.

To read the news (in Swedish) you need to sign up for the news letter. E-mail prenumerera@dagensopinion.se for info.

To see what a timely publicized product launch can do for your Google search profile, just google “Android TV”.

Follow the discussions on Twitter.

And why not pay the People of Lava a visit to see some more of their cool innovations in home entertainment.

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