Our consultants have extensive experience in channel strategy and the development of award-winning editorial concepts for both print and digital internal and external channels.
One of the most common questions we get is if we can help develop a policy or strategy for social media. But we believe the main question one should ask is rather, what message do we want to convey and to which audiences, through social media? Do we even need to exist in social media? And if we are to create new channels, which channels should we then remove, or are we prepared to set up new resources and supply a bigger budget?
Whatever the answer, one must be aware that partaking in social media takes time and resources. Social media is also based on the same basic principles as other PR; if you want to be successful you must offer something that is fun, relevant and easy to share.
In this sense social channels are not different from other channels. But whichever way you put it the advent of social media has changed how we communicate, and they place new demands on an organizations’ transparency.
There are some key aspects of social media: the first is about managing what is written and said about the organization in social media, the second aspect is whether the organization needs to bring itself into social media and create Twitter accounts, Facebook pages, YouTube channels or whether the company should have their own blog. A third aspect is how to create guidelines for employees’ participation in social forums.
Properly used, social media can do wonders. But if you are not prepared to invest in what is needed and accept the logic of social media, it can easily go wrong.
